Content includes:

Are you ready to export? – Objectives, International Marketing Decision, Market Selection, Market entry decisions and Pricing, Marketing mix, Organisation, Present yourself (practical), SWOT analysis (practical), Resources, Sources of help, Target market selection – Demand vs Ease graph, Market Research – 3 stages, Agents and Distributors – selection, appointment, other choices, Product mix, 4 Ps, Organisational Strategy, Commitments

It is designed for all managers and owners who have a strategic role in driving the business forward and expanding the business.