Overview

This two day course takes the delegate through the several stages an organisation needs to consider to export their business or services safely. The first part of the course is designed around the five stages an athlete goes through in preparation for a race. Stage 2 looks in more detail at some of the aspects which need to be considered moving the goods overseas and getting paid. Attendance on both days is considered essential to gain maximum benefit.

Day 1 - Winning Export Business

Introduction: Quiz on EU membership and enlargement, where do we start?

Step 1: Do we have what it takes?
Company goals, required resources, how to prioritise

Step 2: Getting fit
SWOT analysis, definition of the market profile
Researching the market and useful websites
In market research, how to use an explorer
Costing the service and methods of payment

Step 3: Warming up
Distribution channels, how to find and motivate overseas partners, legal agreements
Cultural issues
Negotiating techniques
Marketing/promotion

Step 4: The Big Event, are you ready?
Plan and prioritise
Identify training needs

Step 5: The Starters Pistol
Final checklist
Planning for success

The course is delivered by experienced JETS accredited trainers who are Sme’s and export their services with the help and assistance of the Passport scheme. Costing sheets, copy of slides and practicals are included.

Who Should Attend ?

All staff who need an overview of export sales. Directors and senior managers engaged in Export Planning, Strategy, Sales and Marketing. All staff who may be involved in handling the movement of goods overseas. Businesses new to exporting or contemplating exporting.

Day 2 - Delivering Export Business

Overview

This one day course, takes the delegate through the practical application of the exporting process, providing an understanding of What has to be done, Why and How to ensure trouble free exporting and speedy payment. The details are presented in a way to suit those that are new to exporting or want to build their skills. It provides an overview for senior managers and acts as an introduction for those staff who may be more involved in the detailed negotiation and fulfilment of contracts

Course Content

• Introduction
• Incoterms and how to use them
• The freight forwarder
• Costing of product, practical using costing sheet.
• How to use Croners and Tates
• Freight costing
• Writing a quotation
• Getting paid, incl. Letters of Credit, Documentary Collection, Credit Insurance.
• Cargo Insurance
• Sea transport, Bills of Lading and Sea Waybills
• Air freight - Air Waybills
• Road Movements - CMR, C88
• Certificates of Origin - EU and Arab
• Documents for EU and EFTA trade
• Other Documents - ATR
• VAT documents and Intrastat

Outputs

While technical issues are covered in detail they are presented in a way that makes them easy to understand for the managers and sales staff who may have limited export documentation experience. The course includes a practical to produce an export invoice and a certificate of origin. If an invoice can be completed correctly then an exporter can produce all other documents.

Who Should Attend ?

All staff who need an overview of export procedures. Directors, senior managers, accounts staff and all staff who may be involved in handling the movement of goods overseas and payments. Businesses new to exporting or contemplating exporting.